LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
12 topics found for
“lifetime value”
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.