Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
17 topics found for
“lifecycle analysis”
MBSE
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Static Testing
A testing method that examines the code, documentation, and requirements without executing the program.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.