Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
6 topics found for
“lead scoring”
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Weighted Scoring
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.