MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
16 topics found for
“lead nurturing”
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Converted Lead
A lead that has successfully become a customer.
Lead Conversion
The process of turning a lead into a customer.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.