Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
44 topics found for
“lead generation”
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Generative Modeling
The use of algorithms to generate new data samples that resemble a training dataset, often used in AI for creating realistic outputs.
Converted Lead
A lead that has successfully become a customer.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.