MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
5 topics found for
“key moments”
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
CIT
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.