Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
The tendency for people to pay more attention to items placed in the center of a visual field.
The ability of an object to stand out and attract attention within its environment.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.