Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
25 topics found for
“key differentiators”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.