CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
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“investment strategy”
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Cost-Benefit
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.