Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
33 topics found for
“investment strategy”
Enterprise Architecture
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.