System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
The tendency for people to prefer things that are easy to think about and understand.
A usability testing method where participants verbalize their thoughts while interacting with a product.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The perception of a relationship between two variables when no such relationship exists.
A design flaw where users mistakenly believe they have reached the end of the content due to a misleading visual cue.
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.