Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The process of identifying user needs and market opportunities to inform the development of new products or features.