COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
The discrepancy between what people intend to do and what they actually do.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A psychological model that outlines the stages individuals go through to change behavior, including precontemplation, contemplation, preparation, action, and maintenance.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.