Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
A guided, interactive overlay that introduces users to features or tasks within an application.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A navigation design pattern where users follow a specific order of steps or stages to complete a task, often used in forms, surveys, and instructional guides.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Design strategies aimed at preventing user errors before they occur.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.