Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
103 topics found for
“interactive guides”
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Form Follows Function
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.