Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
A usability testing method where participants verbalize their thoughts while interacting with a product.
The evaluation of products based on their ability to influence and shape user behavior.