Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences.