Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
584 topics found for
“innovative design”
Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
Cluster Navigation
A navigation system that groups related links or content into clusters for easier access.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Phygital
A blend of physical and digital experiences to create a cohesive user experience.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.