Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Activities that give the appearance of innovation but do not produce tangible results.
The systematic approach to managing innovation processes, from idea generation to implementation.
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The process of making small, continuous improvements to products, services, or processes over time.