Behavioral Product Critique
The evaluation of products based on their ability to influence and shape user behavior.
The evaluation of products based on their ability to influence and shape user behavior.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.