Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
The difference between a brand's desired perception and the actual perception held by consumers.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
A professional responsible for planning, executing, and closing projects, ensuring they are completed on time, within scope, and on budget.
Garbage In-Garbage Out (GIGO) is a principle stating that the quality of output is determined by the quality of the input, especially in computing and data processing.
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
The actual width of a screen, typically measured in inches or millimeters, impacting the layout and design of user interfaces.
An analysis that assesses the practicality and potential success of a proposed project or system.