Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
The implied cost of additional rework caused by choosing an easy or limited solution now instead of using a better approach that would take longer.
A Japanese word meaning any activity in a process that consumes resources without adding value.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
The process of predicting future customer demand using historical data and other information.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.