Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
The tendency of consumers to continuously purchase the same brand's products over time.
Numeronym for the word "Accessibility" (A + 11 letters + Y), designing for ease of use by all people, ensuring equal access to those with disabilities.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
A detailed schedule outlining the key milestones and activities leading up to and following the launch of a new product.
A set of standards and guidelines used to ensure the integrity, security, and compliance of business processes and IT systems.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
The difference between a brand's desired perception and the actual perception held by consumers.