Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
Don't Repeat Yourself (DRY) is a software development principle for reducing repetition and redundancy.
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
A set of fundamental principles and guidelines that inform and shape design practices.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.