Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
Features or elements added to enhance the functionality or user experience of a system.
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving.
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.