Innovation Theatre
Activities that give the appearance of innovation but do not produce tangible results.
Activities that give the appearance of innovation but do not produce tangible results.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The level of sophistication and integration of design practices within an organization's processes and culture.
The evaluation of products based on their ability to influence and shape user behavior.
The practicality of implementing a solution based on technical constraints and capabilities.
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
A structured evaluation process where a product's design, functionality, and user experience are assessed, often by peers or experts.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.