Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
The initial interaction a customer has with a brand.
The practice of designing products, services, and environments with a focus on the overall user experience.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.