Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
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“informed decisions”
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.