Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
The study of how individuals make choices among alternatives and the principles that guide these choices.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.