LATCH Model
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information. Useful for creating clear and intuitive information structures in digital products.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information. Useful for creating clear and intuitive information structures in digital products.
The tendency for the first items presented in a sequence to be remembered better than those in the middle. Crucial for designing information presentation and improving memory retention.
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end. Crucial for designing information presentation to optimize memory retention.
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details. Important for understanding user decision-making and ensuring balanced presentation of information.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality. Crucial for enhancing memory retention and understanding through multimodal presentations.
The way information is presented to users, which can significantly influence their decisions and perceptions. Important for designing messages and interfaces that guide user choices effectively.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory. Crucial for designing information presentation to optimize user memory and recall.
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented. Crucial for understanding and mitigating biased user decision-making.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability. Important for understanding user decision-making biases and designing systems that present information accurately.
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis. Crucial for designing decision-making processes that avoid information overload for users.
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing. Important for designing experiences that encourage information-seeking behavior.
The practice of presenting information in a way that is clear, accessible, and useful to the user. Essential for creating effective and user-friendly interfaces and communications.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information. Crucial for understanding how users handle information and designing systems that align with cognitive processes.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order. Crucial for creating clear and navigable interfaces that enhance user experience.
A phenomenon where the probability of recalling an item from a list depends on the length of the list. Important for understanding memory processes and designing effective information presentation.
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself. Crucial for designers to minimize bias in how information is presented to users.
A phenomenon where people better understand and remember information when it is presented visually. Crucial for designing effective and engaging visual content.
A cognitive bias where people overestimate the importance of information that is readily available. Essential for designers to understand and mitigate how easily accessible information can disproportionately influence decisions.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition. Crucial for transforming complex data into intuitive visual formats, enabling faster insights and better decision-making.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them. Crucial for understanding how users engage with content and designing systems that present balanced perspectives.
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance. Crucial for creating clear and effective information hierarchies in content design.
The process of creating visual representations of data or information to enhance understanding and decision-making. Essential for organizing information and making complex data accessible.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall. Important for designing user experiences that leverage or mitigate the impact of recent information.
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload. Crucial for creating user-friendly interfaces that enhance usability and reduce cognitive load.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions. Crucial for understanding and mitigating initial information's impact on user decision-making processes.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision. Crucial for understanding how people make decisions and the biases that influence their choices.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information. Crucial for designing user experiences that are not overwhelming and facilitate focus.
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings. Important for structuring content in a way that facilitates quick scanning and information retrieval.
A phenomenon where new information interferes with the ability to recall previously learned information, affecting memory retention. Crucial for understanding memory dynamics and designing educational or training programs.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses. Crucial for understanding cognitive biases that affect user decision-making and designing interventions to mitigate them.
A visual representation of information or data designed to make complex information easily understandable at a glance. Important for communicating insights and data effectively to stakeholders and users in digital product design.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system. Crucial for enhancing user experience by ensuring users can easily find what they need without being overwhelmed.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven. Crucial for designing user interfaces that align with human cognitive limitations.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered. Useful for designing user interfaces that direct user attention effectively.
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically. Crucial for effectively conveying complex ideas and solutions in business and design contexts.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment. Important for understanding decision-making and designing interfaces that provide balanced information.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception. Important for understanding visual perception and designing interfaces that avoid repetitive confusion.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information. Important for understanding and mitigating overconfidence in user decision-making.
The ease with which visual information can be processed and understood by the viewer. Important for creating intuitive and accessible interfaces.
A reading pattern where users quickly scan for specific markers or keywords within the content. Important for optimizing content for quick search and retrieval.
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions. Important for designers to test how well key information and elements are conveyed quickly to users.
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. Crucial for making data-driven decisions and improving business performance.
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient. It improves customer service and automates information retrieval.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner". Useful for understanding user decision-making and designing interventions that balance short-term and long-term goals.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights. Essential for making complex data accessible and actionable for users.
A cognitive bias where people ignore general statistical information in favor of specific information. Critical for designers to use general statistical information to improve decision-making accuracy and avoid bias.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy. Crucial for understanding how repetition influences beliefs and designing communication strategies for users.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts. Important for understanding and designing around inconsistencies in user choices.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility. Important for understanding consumer behavior and designing effective marketing strategies.
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage. Important for improving click-through rates and providing users with more useful information in search results.
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO. Essential for improving SEO and ensuring that search engines can accurately interpret webpage content.
A cognitive bias where bizarre or unusual information is better remembered than common information. Useful for designers to create memorable and engaging user experiences by incorporating unique elements.
A logical fallacy where people assume that specific conditions are more probable than a single general one. Important for understanding and addressing cognitive biases in user behavior.
The perception of a relationship between two variables when no such relationship exists. Crucial for understanding and avoiding biases in data interpretation and decision-making.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them. Important for understanding user resistance to change and designing strategies to address and mitigate this bias.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association. Important for avoiding incorrect associations in user research and data interpretation.
A logical fallacy where anecdotal evidence is used to make a broad generalization. Crucial for improving critical thinking and avoiding misleading conclusions.
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus. Crucial for efficient communication and decision-making.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design. Essential for creating effective and intuitive user interfaces that enhance usability and user experience.
Data that is organized in a predefined manner, making it easier for search engines to understand and display rich snippets in search results. Essential for enhancing search results and improving SEO.