Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
The discrepancy between what people intend to do and what they actually do.
The difference between a brand's desired perception and the actual perception held by consumers.
A simplified, informal language used to describe the logic and steps of an algorithm or program, without syntax of actual programming languages.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
A learning method that involves teaching a concept to a novice to identify gaps in understanding and reinforce knowledge.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
A phenomenon where users fail to notice significant changes in their visual field.
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.