Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
11 topics found for
“influence tactics”
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.