Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
A plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
The systematic approach to managing innovation processes, from idea generation to implementation.
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.