Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
The study of how digital media and technologies influence the way we communicate and persuade.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
The study of signs and symbols and their use or interpretation.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.