Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
An approach to design that relies on data and analytics to inform decisions and measure success.
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.