Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
The study of structures of consciousness as experienced from the first-person point of view.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
The perceived and actual properties of an object that determine how it could be used.