RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
7 topics found for
“high-value customers”
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
WSJF
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks.
FDD
Feature Driven Development (FDD) is an agile methodology focused on designing and building features based on client-valued functionality.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.