Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.