Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
19 topics found for
“heuristic design”
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Expert Evaluation
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
Empirical Rule
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Cognitive Walkthrough
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.