Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
The quality of being uniform and coherent across different elements and touchpoints in design.
The study of the practices and possibilities of music, covering elements like rhythm, melody, harmony, and form.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
A user experience that feels consistent and unified across different elements and touchpoints.