User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The worth of something based on its ability to help achieve a desired end or goal.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.