MECE
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
The difference between a brand's desired perception and the actual perception held by consumers.
Areas of unmet demand in a market where opportunities for growth and development exist.
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.
The practice of comparing performance metrics to industry bests or best practices from other companies.
The area within a market where unmet needs or problems present potential for new products or services.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.