Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
151 topics found for
“future preferences”
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.