80/20 Rule
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
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“future impact”
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Color Psychology
The study of how colors affect perceptions and behaviors.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.