Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
A collection of design patterns that provides solutions to common design problems.
The structural design of information environments, organizing and labeling content to support usability and findability.
A consensus-building technique where participants show their level of agreement or support by raising zero to five fingers.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.