Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
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“future applications”
Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Functionalism
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Digital Transformation
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
c12s
Numeronym for the word "Communications" (C + 12 letters + S).
RACI Framework
Responsible, Accountable, Consulted, and Informed (RACI) is a responsibility assignment framework that clarifies roles and responsibilities in a projec.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.