Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
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“future applications”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
One Page/One Hour
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
Critical Design
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
CBR
Case-Based Reasoning (CBR) is an AI method that solves new problems based on the solutions of similar past problems.
Backlog Grooming
The process of reviewing, prioritizing, and updating items in the backlog to ensure they are ready for development.
Design Theory
The study of the principles and practices that inform and guide the design process.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.