House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
788 topics found for
“future applications”
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Error Prevention
Design strategies aimed at preventing user errors before they occur.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
SCAMPER
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Design Excursions
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.