Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
14 topics found for
“funnel optimization”
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Funnel Velocity
The speed at which leads move through the sales funnel.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Lead Conversion Rate
The percentage of leads that convert into customers.