Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
185 topics found for
“foundational marketing”
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.