MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
149 topics found for
“focus prioritization”
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
CoD
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Feature-Less Roadmap
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals.
Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
Eat the Frog
A productivity technique that involves tackling the most challenging task first thing in the morning.